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Course

Fashion Business Basic

A course to acquire the basics in the fashion industry such as product knowledge, sales promotion, and fashion business know-how, and to improve the communication skills indispensable to a professional.

Knowledge

Fashion Introduction

Environment of Fashion Industry
Collections
General Conditions by Fields
Fashion Culture and History of costumes
Products information
Knowledge of merchandise
Basic Knowledge of Distribution
Textile Technology
Color Theory
VMD (Retail, apparel)

Stylisme 1

Figurine
Mode croquis
Concepts of items
Draping exercise
How to draw 2D plan of item

Modélisme 1

Skirt (theory and pattern compositions)
Bodies theory
Pattern compositions of skirt and one-piece
Pattern composition of shirt

Skill

Customer Service

Sales cycle
Customer relationship
Customer service skills
Reform and repair

Customer Claim

Claim correspondence

PC Software Skills

Word, Excel

Sales Figures of the Retail Store

Sales Figures at the Store
Analyzing sales performance
Markup on cost and Gross profit margin
Efficiency of sales floor
Efficiency of products

Knowledge, postures, and manners

Customer Service and Manners

First impression
Manners and behavior
Customer service knowledge

Sales Floor Training

Sales Floor Training

Placement

■Shop Staff  ■Stylist  ■Project Manager  ■Press assistant

Credits Year program 32 credits/year×year=32 credits

Luxuryshop Management

A department for those who aim to be an international shop manager, by learning sales orientation, shop management and administration, and communication skills and also developing a cosmopolitan outlook.

Knowledge

Fashion Introduction

Environment of Fashion Industry
Collections
General Conditions by Fields
Fashion Culture and History of costumes
Products information
Knowledge of merchandise
Basic Knowledge of Distribution
Textile Technology
Color Theory
VMD (Retail)

Introduction of Design

Knowledge of Merchandise
Knowledge of basic items
Knowledge of conditions by fields

Introduction of Pattern Making

Knowledge of items structure
Knowledge of proportion
Knowledge of pattern construction

Skill

Customer Service

Sales cycle
Customer relationship
Customer service skills
Reform and repair

Customer Claim

Claim correspondence

Foreign Languages (Elective)

English
Chinese

PC Software Skills

Word, Excel

Sales Figures of the Retail Store

Sales Figures at the Store
Analyzing sales performance
Markup on cost and Gross profit margin
Efficiency of sales floor
Efficiency of products
Efficiency of staff management

Knowledge, Postures, and Manners

Customer Service and Manners

First impression
Manners and behavior
Customer service knowledge
Manners for Ceremonial occasions

Management

Business Management

Role of Managers
Setting aims and policies
Planning and execution of tasks
Training and instruction of subordinates
Improving the motivation of front-line employees

Motivation
Coaching
Leadership

Sales Floor Training

Sales Floor Training

Placement

■Shop Operator ■Retail Merchandiser ■Fashion Adviser ■VMD ■Supervisor   ■Shop Staff ■Shop Director ■Stylist ■Sales Representative

Credits Year program 50 credits/year×year=50 credits

International Fashion Business

A department in which to obtain advanced expertise centering on management within the fashion industry and to gain relevant practical experience.

Fashion Introduction

Environment of Fashion Industry
Collections
General Conditions by Fields
Fashion Culture and History of costumes
Products information
Knowledge of merchandise
Basic Knowledge of Distribution
Textile Technology
Color Theory
VMD

Fashion Marketing Strategy

Basics of marketing
Strategic marketing
Purchase motivation
Marketing research

Theory of Apparel Merchandising

Basis & practice of merchandising
Trend of Consumer & Strategy of merchandise
Setting of Price
Project & Plan of Merchandise
Seminar on branding

Retail Merchandising

System & management of retail merchandising
Basic knowledge of shop merchandising
Knowledge & practice of buying
Strategy of VMD

Theory of Retail Management
Theory of Production Management

Apparel Production management
Textile Production management
Strategy of global products

Introduction of Design

Knowledge of Merchandise
Knowledge of basic items
Knowledge of conditions by fields

Introduction of Pattern Making

Knowledge of items structure
Knowledge of proportion
Knowledge of pattern construction

Strategy of Management

Knowledge of business law & foundation of company
Development of organization, personal management, career up plan

Finance

Company Accounting and Analysis of finance, fund raise
Count control

Media Promotion

Sort & Characteristic of media
Strategy of shop promotion
PR
Advertising
Role of Advertising Agency
Direct Marketing
Press service
Sales promotion

Business Law
Theory of Logistics
Language

Business English 1
Business English 2

Business Seminar

Invite

Company Internship
Company Internship at Employment Industries

Placement

■Company Management ■Shop Management ■Brand Producer ■Brand Director ■Merchandiser (Apparel, Retail) ■Buyer ■Sales Manager ■PR ■Fashion Journalist ■Shop Staff ■Stylist ■Sales Representative ■Stylist (Fashion Designer) ■Textile Designer ■Modelist (Pattern Maker) ■CAD Operator ■Fashion Coordinator ■Fashion Planner

Credits 2 years program 50 credits/year×2 years=100 credits

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