kotoha yokozawaKotoha Yokozawa
- ◆ How you got into ESMOD?
- I’m from Nagoya, and I attended the high-level Sakuradai High School fashion and culture department specialized in fashion.
One year and two seniors went on to enter S-mode, and I also requested data and went to S-mode’s Open Day at the age of 17 years.
Therefore it was very helpful to hear the talk directly by actually seeing and putting on the work of the third grader. I went to visit other fashion schools in Nagoya and Tokyo, but I was very surprised that the quality was unmatched.
S-mode is made over a year in a graduation collection, but surprisingly, other schools have a graduate as part of a regular curriculum, so the way of putting power is different in the first place.
At high school, there were lessons in dressmaking and writing, and there was a great deal of knowledge about sewing coats and kimonos, so I deepened my vision of the things I like and the world and finally took three years as a compilation. I decided to enroll in S-mode, because I wanted to announce a college student.。
- ◆ What have you learned or influenced by ESMOD?
- The pattern takes an overwhelming amount of time, so I think the average level is high.
We learned plane and solid in parallel and had you teach how to make thing respecting individual sense rather than fixed number.
In terms of design, I created a portfolio of design drawings, concepts, and details in a short span of three months for every second, so naturally I became able to cultivate editing ability. Any expression method can be used as long as the conditions are satisfied.
People who are not good at drawing but in the form of a concept, and who is good at finalizing the final composition, are appreciated.
I think that it is the strength of S-mode to see the work of other students and to be in an environment where they can understand that person.
Actually, I didn’t know what I wanted and what I wanted to do, but I had a time when I was hitting the wall, but when I was in third grade, Ms. Sakabe Sakabe and Yoshikazu Yamazaki served as a design instructor A turning point came when I came into S-mode.
Until then, I was making decorative things, but when I was suddenly trying to enter a company, what I wanted to make was different from what I wanted to make, I had no idea what to do in the future.
After being taught by Sakabe and Yamazaki-sensei that the sense of feeling in life, something that I noticed in everyday life, and everything I see can lead to fashion, it is possible to digest with the approach of fashion while I am living every day I was able to do more things to do more and more. Fashion becomes interesting!
- ◆ Tell me about your activities after graduation.
- I became a third grader and I was in employment mode, but I had no intention of finding employment myself.
I also enjoyed shopping with my family when I was a child, and remembered the joy I actually wore, so I thought that only UNIQLO had the opportunity to have an interview.
In September when I was wondering what to do in the future, UNIQLO’s new graduates were recruited for the first time in five years, and I thought that I could only accept this, and only one company went through an interview. Hiring was decided and it was assigned to the kids’ team, thankfully, that it was nice to be honest and honest in the interview.
Kids had to do everything from outerwear, knitwear, cutwear and underwear on the team, and it was a valuable year when I was able to grasp the general flow as a planning assistant.
- ◆ Why did you decide to start a brand?
- Gathering only those that have been thrown away that can not be reversed on this scale and that you are beginning to feel the need for the company and the fact that you are thinking in fashion is gradually different Uniqlo left the company in a year because I wanted to create a brand.
And I decided to re-enter the new program called “AMI” in ESMOD.
- ◆ What did you learn in ESMOD’s special program “AMI”?
- At AMI, I learned that it was important not to learn how to design and make clothes, but to find out what I wanted to do and to help people make things, such as patternrs, sewing factories and processing sites. .
In order to actually start a brand, it is important to decide what you want to do and how much people can cooperate, instead of creating your own. I think that they learned to broaden their horizons for entrepreneurship.
The theme of AMI’s graduation collection is “Toward Fast Fashion”.
he brand concept of the present is the same, but because I was in UNIQLO, my emotions, feelings, and actions are linked as close as possible when thinking that the future of fast fashion will go I came to want to do it.
The longer you make the span, the less passionate you become and the less it feels like you will not know what you wanted to do as you go through the process.
I think that a system that can immediately provide something fresh like making something to wear tomorrow, is not very much in the current fashion scene.
I want to spread new values more quickly, reducing the time to go to the store.
- ◆ How did you decide to launch a brand?
- A graduate of AMI gave an opportunity to announce at Tokyo New Age in March 2015.
I was allowed to put it for about 2 weeks on Laforet Harajuku 1st floor “WALL” in April, but I made it as soon as it sold and delivered it to the store like the built concept.
At first, do you sell with a price? I thought it was, but I felt a little more confident after witnessing that the customer who dropped in on the spot bought it without hesitation as “Kawaii!”
30,000 yen in denim is expensive for young people, but there are many things that have one point and it seems that you think that you will not buy now, so it is appreciated that you can feel it and buy something with something .
- ◆ What are your future activities?
- Apparel is at a turning point, and the cycle and management policies so far are no longer valid.
Not being tied to the existing system, new selling and presentation methods have become important.
While cherishing the concept of launching a brand that wants to go “to the point of fast fashion”, I also want to cherish the domestic production background in a crisis situation.
I would like to continue with a system that allows me to make things even when I am alone.
- ◆ Please give a message to the person who aims at ESMOD.
I think people who want to go to fashion are really valuable.
Those who are interested in fashion at the moment are very precious beings and I hope that they keep their passion alive.
Now is an easy time to start anything.
I think that the new way, the way of brand, and the way of making clothes are not enough.
I want you to challenge new things more and more, taking care of the feeling you thought was good, not being trapped by the conventional way!